If you are looking past The Souled Store, what you replace it with depends on why you are leaving. For a wider licensed-print catalogue, Bewakoof covers the same ground. For a genuine drafted oversized fit with published measurements, a mid-tier D2C label like NEXTRIBE is the closer match. For design-led pieces, Bluorng, Almost Gods and Huemn are the step up.
First, work out what you are replacing
The Souled Store does one thing very well: licensed graphics — films, anime, sport — across a large catalogue at accessible prices. People go looking for alternatives for three different reasons, and each points somewhere else.
- You want different prints. You need another catalogue of the same size.
- You want a better fit or fabric. You need a label that publishes garment measurements and names its cloth.
- You want something less common. You need small-batch design.
1. Bewakoof — the closest like-for-like
The nearest equivalent by catalogue size and price position. Licensed and original prints, frequent sales, broad size range. If your only issue with The Souled Store was that a specific print was sold out or not to your taste, this is where to look first, and nothing else on this list competes on range.
What it does not fix: the same trade-offs come with it. Fit and fabric consistency across a catalogue that large will vary drop to drop.
2. NEXTRIBE — for the fit rather than the print
A Bangalore D2C label that only makes oversized and relaxed cuts. The difference is in what is published: the medium oversized tee measures 46 inches across the chest with a 21-inch dropped shoulder and a 30-inch length, and every size is listed the same way in the size guide. The fabric is named on each product page — French terry cotton, Looper X knit or canvas interlock — rather than described as premium cotton.
Prices sit in the same band people are used to: tees from ₹699, jeans from ₹1,199, trousers from ₹999. Delivery is free across India from Bangalore, typically 3–7 working days, with a 7-day return and exchange window on unworn pieces with tags intact.
What it does not do: licensed prints. The graphics are the label’s own and the catalogue is deliberately narrower.
3. Bluorng — design-led, small batches
A step up in both design and price. Bluorng works in drops rather than a standing catalogue, with distinctive graphics and heavier construction. Sizes go quickly. Right answer if you want a piece that is not going to appear on three other people at the same gig.
4. Almost Gods — statement pieces
Further along the same axis. Almost Gods is closer to designer streetwear than to a graphic-tee catalogue: fewer pieces, stronger point of view, priced accordingly. Buy here when you want one thing that anchors a wardrobe rather than five things that fill it.
5. Huemn — the designer end
Runway-adjacent Indian label with a long-running streetwear line. The most expensive option on this list and the least likely to be on sale. Worth knowing for the same reason it is worth knowing any designer label: it sets the direction the tiers below eventually follow.
Comparing the five
| Brand | Best for | Catalogue | Price tier |
|---|---|---|---|
| Bewakoof | Licensed prints, range | Very large | Entry |
| NEXTRIBE | Drafted oversized fit, published measurements | Focused | Mid |
| Bluorng | Distinct graphics, drops | Small, rotating | Mid-high |
| Almost Gods | Statement pieces | Small | High |
| Huemn | Designer streetwear | Seasonal | Highest |
The one thing to check before you switch
Take a tee you already own and like, lay it flat, and measure the chest seam to seam and the length from the shoulder’s high point to the hem. Those two numbers travel with you across every brand on this list. A catalogue that will not tell you the same two numbers for its own garments is asking you to gamble, whatever the print looks like on screen.
Frequently asked questions
What are the best alternatives to The Souled Store?
Bewakoof for a comparable licensed-print catalogue, NEXTRIBE for drafted oversized fits with published measurements at similar prices, and Bluorng, Almost Gods or Huemn if you want design-led pieces in smaller runs.
Which brand is similar to The Souled Store but with better fit?
Mid-tier D2C labels that publish garment measurements per size. NEXTRIBE lists chest, length and shoulder in inches for every size and names the fabric on each product page, so you can compare against a tee you already own before ordering.
Is Bewakoof better than The Souled Store?
They occupy the same tier, so it comes down to which catalogue has the print you want. Both trade some fit and fabric consistency for range and price, which is the trade-off that tier is built on.
Which Indian streetwear brand has the best oversized t-shirts?
Judge it on whether the oversized block is drafted or scaled. A genuine oversized tee publishes a dropped shoulder measurement well above your own — 21 inches on a medium, for instance — rather than just offering a larger regular size.
Are there Indian streetwear brands cheaper than The Souled Store?
At the entry tier, prices are broadly comparable across the large catalogues, and all of them run frequent sales. The bigger saving usually comes from buying one piece that fits rather than two that do not.